The world shook a series of environmental disasters, and humanity is on the verge of extinction. The aliens have returned with a determination to wipe people off the face of the earth and started at the same time with one of the most iconic cities of the earth. Streets of New York flooded with alien invaders, and a wave of walking nightmares gradually engulfing the city and its inhabitants. Urban communication systems are destroyed, the buildings are in ruins.

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.